To Whom It May Concern
Dear Caffe Nero
I've a suggestion to help you massively improve the customer experience in your outlet in Central Milton Keynes shopping centre.
Ready?
Employ waiting staff. Seriously. I've been standing in a queue for at least 5 minutes - certainly long enough to get the hump and write this old man rant.
Right opposite there's a career fair on. Young people are keen to work. Employ waiting staff. Allow Customers to come into the store, sit down, place an order with a human or via an app and have someone bring their order to the table.
You'll radically improve the CX but, more importantly, turn table faster because you're mot forcing people to stand in a queue and wait.
There. I've improved your business profitability through a richer experience. May I have my cappuccino cake now?
Lots of love, Steven
[Published: ]